Magic Melon - Interactive Design and Technology Specialists

We designed the information architecture, logo, and the site's look. We produced all the the graphics, animations, content, html, and orchestrated the delivery on CD to hundreds of participants at SPIDR's annual conference.

We served as advisors on visual and navigational design and streamlined the production process. Created new graphics and enhanced old ones throughout the existing site. Collaborated on html production and trained staff in advanced use of latest software. Produced several dhtml animations.

Though this site has been given a complete face lift much of our work on the navigation structure remains.

We worked with the Museum of Fine Arts in Boston to refine their web technology and design strategy to speed download time, ease of use and especially ease of maintenance. As a demonstration piece we reanimated their splash page animation at a download time savings of 60%.

We worked with Invent Media to develop a Digital Storytelling tool for teenagers in after school programs. The design focused on engaging teens in urban environments and was very technology savvy with slide out areas for note taking, forums for chatting, storing work online etc. All so that disadvantaged kids could use the tool with minimal hardware or software. All that was needed was a web browser.

Weston Jesuit School of Theology
TESTIMONIAL

Magic Melon did a fantastic job with our web site. They took extra time to help us define our target audience and our goals for the site.

Because we are an international school, our audience is quite varied and dispersed throughout the world. Magic Melon came up with a very simple and user friendly information architecture and design that are very easy to use, even cross-culturally. Best of all, they were able to work within our budget. Since we wanted to maintain the site internally, Magic Melon created a design and html structure that are very easy for us to maintain and update. Magic Melon's artistic direction with our large collection of photos and images resulted in unique views of our campus without increasing the site's download time. We are thrilled about the new site, which will be an integral part of our marketing strategy. Finally, we continue to work with Magic Melon on a consulting basis.

We highly recommend their services to anyone who wants a site that is gorgeous, carefully planned and organized, and delivers positive results on your investment.

-- Karen McLennan
Director of Admissions

We worked with Weston to refine their web site objectives, their brand and over all presence on the web and to dramatically improve their image and enrollment.

We designed a new brand, logo, and web site to meet these objectives while adhering to their printed materials and to the intellectual and religious character they wanted to project.

Their budget was limited so we designed the site to be easy to maintain internally and trained their staff in the best uses of the technologies so they could save money - even on their own time.

Read the testimonial from Weston

We worked with Arnold Worldwide to generate thousands of icons and thumbnails for their database of all their print, tv, radio, and web ads in the Truth campaign against the tobacco industry for the Legacy Foundation.

The goal was to create the best possible icons for the lowest cost. We spent the bulk of the time locating the most compelling images within all their interviews, commercials, and printed materials before bringing them together, optimizing them and doing large scale automated productions with the best web graphics tools available.

We worked with Arnold Worldwide to take a concept that had been developed for Flash and make it work as a regular html site. We then produced all the graphics and template dhtml for the site.

We worked with Arnold Worldwide to take a concept that had been developed for Flash and make it work as a regular html site. We then produced all the graphics and template dhtml for the site.

We worked with Arnold Worldwide to optimize a series of TV ads for use on the web. Both download time and clarity were critical, as was time to delivery and we accomplished all three.

We worked with Arnold Worldwide to produce a series of images for use in some holiday banner ads for Southern Comfort. Our primary focus was the inclusion of the brand in an indirect way into the imagery and then to optimize the images for the web.

We worked with Arnold Worldwide over several months adding new mini-sites to the Royal Caribbean web site. This involved extensive photograph enhancement, color correction and web optimization. We also refined the style sheets and streamlined the html for easier maintenance in the future. We assisted in the development of a maintenance database where copy and graphics changes could be posted and reviewed remotely.

We worked with Thrive Networks to design and build their web site, to give it a more professional look and be easier to use while still maintaining the integrity of their existing brand. All of this while staying within their start-up budget.

Michael Maines Carpentry
TESTIMONIAL

When I decided I needed a web site for my woodworking and design business I considered trying to build my own. Fortunately a friend suggested I talk to Magic Melon.

They pulled my ideas apart and reassembled them into a clean, crisp site that reflects the kind of designs I build. Their expertise was invaluable. They cleverly set up the site to grow as my business grows, without becoming cluttered or difficult to navigate. The logo they designed for me is perfect, simple yet evocative. They masterfully retouched photos to get maximum impact with a quick load time, successfully conveying even notoriously difficult wood grain. Magic Melon also edited my text to grab attention and stimulate the imagination. I can't imagine what my web site would have been like without Magic Melon's help.

In addition to their technical expertise, Magic Melon is a fun, interesting company that is easy to work with. The company's pleasant personality belies their brilliance as web designers. If you are looking for a talented group of professionals, Magic Melon is the company for you.

-- Michael Maines, Master Carpenter

We worked with Michael Maines carpentry to develop their brand, messaging, market strategy, web site, photography and copy.

The site was designed to be very minimal with hints of architectural elements, to highlight the photography and the quality of the work it represented. We put in a great deal of time into enhancing the photography.

Read the Testimonial from Michael Maines

We worked with Arnold Worldwide to implement several banner ads for Monster.com. We designed and optimized the animation and produced the final versions.

We worked with Legere to create a new brand, new concept and entirely new web site - all to make very complex insurance laws, forms, services, and procedures immediately accessible and easy to use and understand.

We put in the extra time building extensive reference pages so that wherever someone has a question they are one click from the answer. We also worked closely with legere to make sure the site's content was as intelligible to users as possible.

We worked with Redwood to improve their brand and redesign and rebuild their web site - The entire project, from concept to delivery took only two weeks!

The brand and web site designs were so on target that they kept us on for another six months adapting and migrating the design into their software design, Palm Pilot interface, sinage, kiosk materials, print ads, TV ads, collateral, even clothing.

We also designed and built their intranet "Oasis" which was designed to be updated by everyone in the company so we employed some innovative content management solutions and their intranet grew very rapidly.

InvestTech Systems, Inc.
TESTIMONIAL

We wanted to upgrade our presence on the web and our positioning. Our internally generated site was adequate but it was clear that we needed to enhance its appearance and navigation. Being a small firm we were not looking for a high-end technology site, no bells and whistles, just a high-end visual design that would be very simple and direct, easy to navigate while still being very professional and engaging. Magic Melon was just what we were looking for. Their designs were impressive, as was their implementation speed. They provided a great value to our company while keeping costs very reasonable.

-- Bob Leaper, Managing Director
InvestTech Systems, Inc.

We worked with InvestTech to create a high-end brand and redesign their site to better showcase their talents and technology.

The design was very clean, simple, and direct to mirror InvestTech's approach.

Read the testimonial from InvestTech

We worked with Arnold Worldwide to give shape to the redesign of Citizens Bank's web site. The design had to be very flexible and very precisely rendered to assure smooth implementation over thousands of pages.

Organizational precision was crucial to the success of this project as it was going to be built and maintained by an outside vendor. We produced 5 times the normal number of designs to demonstrate the flexibility of the design, to work out all design concerns before the build, and to give the client a clear vision of the finished product.

We also produced several banner adds for Citizens brand awareness campaign in conjunction with the site redesign.

Another large component of our work with Fidelity Investments was for retirement account pre-sales web site designs. These were timed with sales presentations (often to Fortune 100 clients). They had to look spectacular as millions of dollars in revenue were on the line and they usually had very tight timeframes and as is the case with pre-sales materials the budgets were meager. This was a great case for working with multi-talented people. Our designer on this project knew the all the benefits and limitations of designing for the web so the build time was much shorter and we could afford to spend more time developing designs that would increase sales.

We worked with Fidelity Investments over a period of six months generating an amazing quantity of work helping Fidelity consolidate its brand on the web, providing technical advice on Web Standards, and producing eight web sites for internal departments. While our primary focus was web design, we often produced html and dhtml templates as well.

We worked with Express to refine their business objectives and marketing strategies for their new site. We developed their messaging and imagery and produced a site that gave a high-tech but user friendly impression . As a growing company with a solid customer base their site needed to be both a brochure site for new customers and an commerce site for their existing customers.

We researched the visual concept from Microsoft "Visualize your future" and developed it into a series of 20 images for their use in an upcoming employee retirement campaign.

We designed and produced all the graphics, and html to meet Intel's corporate standards and to match their printed materials.

The site was designed and produced in its entirety in only 3 days.

While that's far from a ideal production schedule, it serves as an example of the speed we can bring to a project.

We helped HigherGround develop their corporate brand and marketing strategy for the web. We worked with them to refine their imagery and messaging, and to focus their goals and streamline their information architecture before building an engaging and easy to use site. The look and feel was designed to be highly scalable to accommodate their needs as they grew - and grow they did.

Working with Arnold Worldwide, we sifted through thousands of photographs of the 2003 car models and ad concepts to find the best ones to replace older versions. These images were used throughout the VW site, but principally in the "Models," "VW Club," "Driver Stories," and various model configuration pages.

We collected, color corrected, enhanced and produced over 800 graphics for use on the RadioVW site, principally all the album info and cover art for Arnold Worldwide. The emphasis here was on editablity and maintainability so all the graphics were generated from one very detailed master file.

Working with Arnold Worldwide, we color-corrected, enhanced and produced all the graphics used on the Passat web site along with detailed inventories and html templates.

Working with Arnold Worldwide, we enhanced and produced all the graphics used on the Concept Cars home page along with detailed inventories and html templates.

Working with Arnold Worldwide, we created this wire frame for use with the new beetle convertible's configuration pages.

Working with Arnold Worldwide, we enhanced and produced all the imagery used in VW's "Round for a Reason" web site. We color corrected and optimized graphics for use on the web, built html templates, produced detailed inventories and trained junior staff.